➤ 𝗧𝗲𝗮𝗺 𝗘𝘂𝗿𝗼𝗽𝗲
I was responsible for planning and actualizing the Salesforce Marketing Cloud, Sales Cloud, and Service Cloud arrangements in a customer-facing role and execute the Marketing Cloud Email application. I also arranged the external integrations (CMS like Sitecore and FormAssembly) with the Marketing Cloud Email application. I updated all product lists in the webforms. I improved the user experience (UX) in the created and implemented webforms, coped with HTML-codes and the CSS, I was also optimizing landing pages and user/sales/marketing funnels (by mapping correctly, correctly actualize opt-ins/opt-outs), and rolling out marketing roadmaps, execute A/B Testing (Split Tests), improving and experiencing (testing) customer journeys, and going through customer life cycles. I was responsible for the strategic advice (webforms) in drawing up and executing an implementation strategy, drawing up an implementation policy plan as a blueprint for the internal and external integrations at both strategic and operational levels. This was a cross-border/cross-functionality consulting role (𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁) for implementing Salesforce (Marketing Cloud, Sales Cloud, and Service Cloud) in cooperation with the departments eCRM, Digital Marketing/Direct Marketing, Sales, and IT.
➤ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁'𝘀 𝗚𝗼𝗮𝗹
𝟭𝟳𝟲 𝘄𝗲𝗯𝗳𝗼𝗿𝗺𝘀 𝗵𝗮𝗱 𝘁𝗼 𝗯𝗲 𝗺𝗮𝗽𝗽𝗲𝗱 𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗹𝘆 𝗳𝗿𝗼𝗺 𝟭𝟬 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲𝘀 𝘁𝗼 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 (𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗹𝗼𝘂𝗱, 𝗦𝗮𝗹𝗲𝘀 𝗖𝗹𝗼𝘂𝗱, 𝗮𝗻𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗖𝗹𝗼𝘂𝗱).
Countries involved in this 𝗰𝗿𝗼𝘀𝘀-𝗯𝗼𝗿𝗱𝗲𝗿, 𝗺𝘂𝗹𝘁𝗶-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆, and Paneuropean project are Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Poland, Portugal, Spain, Switzerland, and the United Kingdom. The 5 brands involved in this cross-border/multi-functionality and Paneuropean project are Bébéconfort, 𝗠𝗮𝘅𝗶-𝗖𝗼𝘀𝗶, Quinny, Safety1st, and BabyValue.
➤ 𝗗𝗼𝗿𝗲𝗹 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀
Dorel Juvenile is a daughter of Dorel Industries Inc. which has annual sales of US$ 2.7 billion and employs approximately 10,450 people in facilities located in twenty-five countries worldwide. Head Office is in Westmount, Quebec (Canada).
Dorel Juvenile Europe is a world-class juvenile products company. Well-known and very strong Dorel brands are 𝗠𝗮𝘅𝗶-𝗖𝗼𝘀𝗶, Bébéconfort, Quinny, Safety 1st, and Baby Art and can be found in no less than 𝟭𝟬𝟬 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱.
➤ 𝗗𝗼𝗿𝗲𝗹 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼
Dorel has a portfolio in Juvenile, Sports and Home Furniture. Other very strong brands are Cannondale, BT (Sports), and Ameriwood Industries, Dorel Living (Home Furniture).