Interim Marketing Services
Interim Marketing Services has a very wide range in expertises/activities/skills. To get an impression of what you can expect in a Marketing Department I fund a list with 74 jobs which a Marketing Department may have to deal with. With thanks to Chris Rand. You can see marketing activities are more and more moving towards online internet (e-commerce).
What activities does a Marketing Department do?
Here’s a list of 74 jobs which a Marketing Department may have to do (Chris Rand, 15 May 2011, List 74 jobs Marketing Dept). They include:
1. Website Maintenance
- Addition of Content
- General IT (incl. hosting)
- Redesign
- Search Engine Optimisation
- Manage Webmaster
2. Content Production
- Articles (General)
- Articles (Case Studies, Application Notes)
- Blogs
- Brochures
- Catalogues
- Digital Magazines
- Ebooks
- Email Newsletters
- Image Sourcing and Management
- Mailshots
- Photography, new (in-house/on location/studio)
- Podcasts
- Press Releases (Company News)
- Press Releases (Product News)
- Printed Magazines
- Printed Newsletters
- Social Media
- Supporting Websites
- Testimonials
- Videos
- Webinars
- White Papers
3. Distribution of Content
- Emailing
- Mailing Outsourced (e.g to a PR agency)
- Printing
4. Events
- Conferences and Seminars (organised by others)
- Conferences and Seminars (organised in-house)
- Customer Hospitality/Open Days
- Trade Exhibitions
5. Customer Database Maintenance
- Maintain
- Add
- Clean
- Measure
6. Advertising
- Broadcast Media – Creation
- Broadcast Media – Placement
- Calendars, Diaries, Year Planners
- Directories (Printed)
- Directories (Online)
- Magazines and Newspapers
- Advertorial (inc. ‘colour seps’)
- Display Advertising – Creation
- Display Advertising – Placement
- Online Advertising
- Display (e.g banners) – Creation
- Display (e.g banners) – Placement
- Search (e.g Google Ads) – Creation
- Search (e.g Google Ads) – Placement
- Shopping
7. New Product Development
- Market Research/Customer Profiling
- Monitoring Competition
- Forecasting
- Manage Product Managers
8. Internal Marketing
- Distributor/Reseller Support
- Company Intranet Maintenance
- Crisis Management (draw up procedure)
- Crisis Management (educate all personnel)
- Internal newsletter
9. Corporate Branding
- Corporate branding manual/guidelines
- Product Labelling
- Logo Design
10. Miscellaneous
- Marketing Plan/Strategy/Objectives
- Point of Sale Materials/Source Promotional Items
- Proof Reading
- International Marketing/Translations
- Telemarketing Management
- Liaison with other depts, i.e. Sales
- Manage agency (if used)
- Recruitment
- People Management