WiTEC Germany Market Research European Union

WiTEC is the European Association for Women in Science, Engineering, and Technology and promotes studies and activities related to empowering women in the field of science, engineering, and technology (SET). This project was sponsored by the European Union (EU).


A large marketing research project investigating the fluctuations in physics/chemistry graduates on gender (stressing this component) and geography (former West and East Germany). I was collecting data (previous decade) to forecast (next decade) about the fluctuation in physics/chemistry graduates on female or male, on from the west or east (former West and East Germany), participation in these technical studies (on gender/demography) and their participation in the labor market (after graduation).

Promoting women to participate in technical/chemical/physics studies (like Computer Science, Mathematics, Medicine, Natural Sciences, Mechanical Engineering, Process and Systems Engineering, and Electrical Engineering and Information Technology) and supporting women in their endeavors of entering the labor market (and not dropping out the labor process) based on data-driven reports (over a decade period).

I was responsible for the strategic advice in drawing up and executing national market research to utilize these reports to settle on data-driven choices and drawing up a policy plan as a blueprint for future marketing endeavors at both strategic and operational levels.