I was handling this fairtrade strategic online initiative for the business-2-consumer-market. This webshop sold bags which were all WFTO-certified (World Fair Trade Organization). All bags were handmade and imported from the Americas (Mexico and Guatemala). This project was based on e-commerce and data & web management. Very important was stock management.

I was responsible for improving user experience (UX), for coping with HTML and CSS, for managing web design, for optimizing landing pages and user/sales/marketing funnels, and for rolling out marketing roadmaps.

Highlights were CMS (Joomla and Luondo/VirtueMart), website-calls-to-actions (CTAs), SEO, SEM, SERPs, Conversion Rate Optimization (CRO), Social Media Marketing (SMM), ROI and KPIs, A/B Testing (Split Testing), display ads via pop-ups and banners (PPC/CPC/CPL/CPM/CPS), customer journeys and customer life cycles, and Data & Web Analytics (Google Analytics/Google AdWords).