Dutch Union of Leatherware & Bag Manufacturers
I was responsible for the strategic advice in drawing up and executing an export strategy to Sweden and the USA (5 major cities), and in drawing up an export policy plan as a blueprint for export activities (Sweden) and the USA at both strategic and operational level and I was outlining the long-term export strategy for organizational management and market approach, which included an integrated and sales transcending vision in combination with concrete and a result-oriented marketing plan for sales results. These projects I carried out for 52 Dutch factories out of the leatherware and bags business. The final assignment in International Marketing & Management for the Avans University of Applied Sciences.