I was responsible for the strategic advice in drawing up and executing a marketing strategy, drawing up a marketing policy plan as a blueprint for marketing activities at both strategic and operational level and I was outlining the longterm marketing strategy for organizational management and market approach, which includes an integrated and sales transcending vision in combination with a concrete and result-oriented marketing plan for sales results. Selecting the right accommodation for this type of holidays was a crucial factor.

Serendipity Reizen eventually became a holiday resort in Seville (South of Spain) that received guests and offered various types of retreat holidays. Peace and reflection.