A large marketing research project investigating the fluctuations in physics/chemistry graduates on gender and geography (former West and East Germany). I was collecting data (previous decade) to forecast (next decade) about the fluctuation in physics/chemistry graduates on female or male, on from the west or east (former West and East Germany), participation in these technical studies (on gender/demography) and their participation in the labor market (after graduation). The Otto-von-Guericke University Magdeburg is a technical university and had an interest in market developments and setting out a marketing strategy. The Otto-von-Guericke University of Magdeburg also wanted to promote women to participate in technical/chemical/physics studies (Computer Science, Mathematics, Medicine, Natural Sciences, Mechanical Engineering, Process and Systems Engineering, and Electrical Engineering and Information Technology) and supporting women in their endeavors of entering the labor market (and not dropping out the labor process).

I was responsible for the strategic advice in drawing up and executing national market research to utilize these reports to settle on data-driven choices and drawing up a policy plan as a blueprint for future marketing and educational activities at both strategic and operational levels.

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