I was handling this strategic online initiative for the business-2-consumer-market. It was an affiliate marketing initiative for an eye laser surgery clinic.

I was responsible for improving the user experience (UX), coping with HTML and CSS, managing web design, optimizing landing pages and user/sales/marketing funnels, and rolling out marketing roadmaps.

Highlights were CMS (WordPress and WooCommerce), website-calls-to-actions (CTAs), SEO, SEM, SERPs, Conversion Rate Optimization (CRO), Affiliate Marketing, Social Media Marketing (SMM), ROI and KPIs, A/B Testing (Split Testing), display ads via pop-ups and banners (PPC/CPC/CPL/CPM/CPS), customer journeys and customer life cycles, and Data & Web Analytics (Google Analytics/Google AdWords).


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