I was responsible for the strategic advice in drawing up and executing an export strategy to Sweden, and in drawing up an export policy plan as a blueprint for export activities (Sweden) at both strategic and operational level and I was outlining the long-term export strategy for organizational management and market approach, which included an integrated and sales transcending vision in combination with concrete and a result-oriented export marketing plan for sales results. These joint export projects were after the final assignment for International Marketing & Management at the Avans University of Applied Sciences. These projects I carried out for 78 Dutch factories out of the leatherware, bags, and footwear business (for the Dutch Union of Leatherware and Bag Manufacturers, and for the Federation of Dutch Footwear Manufacturers).